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How To Make A Facebook Birthday Fundraiser

Suggest Realistic Fundraising Goals With Tangible Impacts

How to Make a Facebook Birthday Fundraiser for Charity!

Goal setting is crucial for the participant experience and successful fundraising. It is a delicate balance of the nonprofit providing a reasonable recommended goal and giving peer-to-peer participants ownership by having them set a personal fundraising goal.

According to the Social Donor Study, 90% of those with an established fundraising goal met or exceeded that goal.

As a nonprofit, consider these items when recommending default goals:

  • Average participant fundraising from past campaigns
  • Consider campaign type: Evaluate the past performance of different campaigns you have executed. Tailor the default goals so they reflect a reasonable amount per campaign type.
  • Personalize goals for returning participants based on their individual past performance

The most important thing a nonprofit can do is have an engaging fundraising technology tool that empowers their peer-to-peer participants and guides them to achieve their fundraising goals.

Create A Birthday Fundraiser

If you have a Facebook account you can create a birthday fundraiser for Kidscape. If you do not have a Facebook account, then you can ask friends and family to give to Kidscape through our donate platform, or set up your own giving page .

Information on how to create a Facebook birthday fundraiser :

When you start a nonprofit fundraiser on Facebook, 100% of the funds you raise go to the nonprofit.

  • On your computer, login to .

  • In the promotion in your News Feed, either:

  • Select one of the nonprofits weve suggested

  • Type into the search bar to find a nonprofit

  • Select the nonprofit you want to raise money for.

  • Under Lets start with the basics, enter:

  • The name of the nonprofit youre raising money for

  • How much you want to raise

  • The currency you want to donations to be in

  • The date you want the fundraiser to end

  • Under Tell your story, enter:

  • A title for your fundraiser

  • A brief explanation for why you wanted to create this fundraiser

  • Birthday Fundraisers: How To Raise More For Your Charity

    Celebrating a birthday is fun and exciting. Plus, its also a great occasion to fundraise for a worthy cause! Turn birthday celebrations into fundraising opportunities for your supporters.

    As a nonprofit organization, you are always making the ask, planning the event, or organizing a campaign. Let your supporters do the work for you!

    Any Do-It-Yourself supporter can turn birthdays, or any other big event, into exciting fundraising opportunities by adopting a charitable birthday social media strategy.

    This tactic is extremely useful for generating year-round revenue. You get the donations when the supporters fundraise for their birthday, and the supporter can feel proud that theyve helped your organization.

    Keep reading as we cover the must-know topics about setting up your supporters for success:

    Also Check: Birthday Party Places Round Rock Tx

    What Are Birthday Fundraisers

    Rather than just celebrating birthdays in a traditional way, birthday fundraisers combine a supporters birthday celebration with their passion for a nonprofit mission.

    They are popular because of the social nature of birthdays and the unspoken expectation for a gift for a loved ones birthday. It has become a popular way to give back to a cause that means the most to that person celebrating.

    Birthday charity fundraisers really make use of traditional peer-to-peer fundraising best practices. There are many different versions of this type of fundraising that nonprofits and supporters might encounter:

    • Social fundraising
    • DIY fundraising
    • Occasion & challenge fundraising

    The key to birthday fundraising success is for nonprofits to promote how easy and fun they are, and to empower supporters to host these third-party events to create bring year-round revenue for your organization.

    TIP: A good first step to empowering your supporters to host birthday fundraisers is getting the right software to support them! Check out how the OneCause Peer-to-Peer software can help.

    Provide Detailed Instructions On How To Launch A Birthday Fundraiser

    How to Start Facebook Birthday Fundraiser For Myself

    After a nonprofit suggests the idea of hosting a birthday charity fundraiser, its time to guide the supporter with step-by-step instructions on how to launch a birthday fundraiser.

    Especially for first-time peer-to-peer fundraisers, this is helpful to streamline the process and increase the number of people who participate.

    A great first step is to give your supporters birthday fundraiser ideas! See our list of ideas here.

    Technology is key to streamlining the launch of a birthday fundraiser. Add a Donate a Birthday option to your website with instructions of how to launch whether you are using a peer-to-peer fundraising platform or Facebook.

    This way, supporters can learn more and get to the sign-up process in a click of a button.

    TIP: Make sure to have the call-to-action stand out so your supporters dont have to go digging on your website to know how to launch a birthday fundraiser.

    Recommended Reading: Same Day Delivery Birthday Gifts

    Encourage Supporters To Emphasize Their Personal Connections To Your Cause

    While the nonprofit organization designs the main fundraising page that serves as the hub of the peer-to-peer campaign, the supporters are responsible for customizing their individual pages to share why your cause is important to them.

    The true advantage of a peer-to-peer campaign lends itself to leveraging their social networkswhich gives even more reason to optimize your participants pages.

    With OneCause, participant pages include:

    • Unlimited number of high-quality photos and videos
    • Personal message with the participants why theyre fundraising
    • Fundraising goal & current total
    • Challenge network
    • Real-time timeline with donations and any personal comments from donors

    The more personal the page, the greater the effect of social proof on social donors as a giving motivator.

    Suggest The Idea As Supporters Birthdays Approach

    The key to empowering your supporters to make the most of birthday fundraisers is communication.

    Track supporters birthdays in your donor management system so you can send them an early birthday message and encourage them to donate their birthday as it approaches.

    Ensure that your messaging outlines the key benefits of birthday fundraising for individuals, which include:

    • Giving their birthday greater meaning by giving back

    TIP: Send a SMS message if possible! Donors prefer text as their communication channel.

    Read Also: 50th Birthday Step And Repeat

    Leverage The Power Of Social Media Shares

    One reason that social media is the perfect channel for birthday fundraisers is that there are literally millions of new donors waiting to be engaged online.

    Nonprofits can capitalize on the growing social opportunity by strategically using social media to increase the reach of their birthday campaigns while increasing donations.

    TIP: Make sure your technology is setup to automatically sync social profiles. This enables participants to easily recruit others and spread your event, campaign, and cause.

    Social media is also the best place for your team and P2P supporters to engage with the largest growing group of charitable donors: Millennials.

    With your peer-to-peer supporters organizing birthday fundraisers on the nonprofits behalf, theyre showcasing the value and charitable backbone of the nonprofit team. Their efforts:

    • Help bring in new donations
    • Attract new supporters

    Work With A P2p Fundraising Platform To Equip Individuals With Online Fundraising Pages

    Facebook Fundraisers: How to Donate Your Birthday

    A participants individual fundraising page is what peer-to-peer fundraising is all aboutempowering others to share their personal connection to the mission and fundraise on your behalf.

    Take a look at your participant page set-up. Make sure its easy for participants to:

    • Personalize their fundraising page: Make sharing personal stories, photos, video, etc. seamless for participants.
    • Incorporate email and social media: Provide simplified steps for email and social media integration .
    • View individual progress of team members: Let gamification fuel your cause and allow team members to view their progress.
    • Update fundraising progress: Automate progress so your page is always giving your supporters a real-time notion of your progress to your fundraising goal.

    The participant page setup lays the foundation for continued engagement and retention. Make it a strong foundation!

    Read Also: William Shatner Happy Birthday Meme

    Key Benefits Of Birthday Fundraisers

    As a nonprofit industry, social giving is on the rise. Which means that birthday fundraisers are the perfect fit for successful social fundraising.

    According to the Giving Experience Research Study, there was an increase in giving through events and peer-to-peer fundraising, with an estimated 27 percent of U.S. adults giving in this way in 2020. Specifically, giving for occasions , personal challenges, and giving days saw significant growth.

    Its time to harness that growth and create a strategy around birthday fundraisers for your supporters! Lets dive into other key benefits to these types of social fundraisers.

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