Make A Specific Request Of Your Supporters
People are often more likely to donate if you ask for a specific donation amount. Why not ask everyone to give up their daily latte for your birthday and instead donate $5 to your cause? This type of very specific request enables people to donate a reasonable amount without having to overthink the process.
Draw Others Into Your Story
A birthday or other special date creates a natural storytelling opportunity, and telling your fundraiser story is a crucial part of crowdfunding. Your story should answer basic questions any reader would have: who, what, where, when, why, and how. Youll also want to give your fundraiser a catchy title to grab readers attention. If you have decided to raise money for a specific charity or nonprofit, explain to potential donors why the organization youve chosen is so important to you. Consider this an opportunity to educate your readers about the charity or cause you are fundraising for.
Also, make sure to answer these questions in your fundraiser story:
- What will the funds be used for?
- How are you connected to the cause?
- Why is the charity or cause special to you?
- When it comes to fundraising, the why is particularly importantwhy does the recipient or organization need this donation?
Dont forget, adding fundraiser images and videos can also help readers engage with your story and want to learn more.
Support Sean To Help Himself And His Community
Around Christmas last year, Sean found a wallet in a dumpster while he himself was experiencing homelessness. Sean wanted to do the right thing, so he returned the wallet with everything in it to its owner, a woman with a 12-year-old granddaughter named Mikayla. For her birthday, Mikayla and her mother, Vanessa, organized a fundraiser for Sean to help get him back on his feet as he waits for a housing voucher in Marin County, California. Long term, Mikayla and her family would like to partner with Sean to create a tiny house community for people experiencing homelessness in the City of San Rafael. So far, they have raised over $55,000, though theyre still actively seeking more donations to make the tiny home community a reality.
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Why Not Fundraise For Other Important Dates Too
You can borrow the idea of starting a fundraiser thats tied to a special dateyour birthdayand fundraise for other important dates as well. Think of any anniversaries, yahrzeits, memorials, or other dates from your personal life that could have a significant connection to your fundraiser or cause. Raising money on Giving Tuesday or Breast Cancer Awareness Month are just a few other ideas.
Plan A Birthday Party That Doubles As A Fundraising Event
Who doesnt love a birthday party? And when its also for a good cause or nonprofit organization, theres more reason to celebrate. A birthday party fundraiser event serves a few purposesthey help you raise money for your cause, bring communities together for a common purpose, and spread awareness of your cause in unique ways. Meeting with your friends and family face-to-face in a casual environment also gives you an opportunity to ask for support in a low-pressure way.
For ideas and inspiration, see our blog post Top Nine Fundraising Event Ideas.
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Use Social Media To Spread Your Message
To get the most from your birthday fundraiser, take advantage of all the tools that social media offers. If youre consistent about sharing your fundraiser, youll be able to turn social media followers into donors. For specific social media fundraising ideas, see these blog posts:
Make Your Birthday The Fundraiser Deadline
Deadlines are ticking clocks that inspire donors to respond faster. Raising funds around a birthday creates a natural deadline that compels people to donate, and it also gives you permission to gently remind people to make a donation to your birthday charity of choice. With a birthday fundraiser, you can make the deadline the date of your birthday, or the day after your birthday.
Tip: Start your birthday fundraiser a few weeks before your actual birthday to give people enough time to see it and donate!
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Special Needs K9 Roccos Birthday Fundraiser
Animal lover Rocco Reyes dedicated his birthday to raise money for rescue dogs. His fundraiser is supporting Special Needs K9, a nonprofit that rescues dogs with medical problems and behavioral issues from high-kill shelters. Often, these dogs have been abused, used for dogfighting, or have expensive-to-treat conditions. Special Needs K9 funds healthcare for these rescue pups, and gives them training so they can be welcomed into the homes of foster families. Right now, Roccos birthday fundraiser is just a few hundred dollars short of its $1,000 goal.
How To Create A Facebook Birthday Fundraiser
1.) Sign in to your Facebook and on the homepage and click the bottom right Button and then click Fundraisers.
2.) Click Raise Money and then click Nonprofit.
3.) Type in PFNCA and Click on our organizations banner. It should be the one with our canine mascot AMP on it.
4.) Type in the name of your fundraiser, for example you could type Mr. Smiths Birthday Fundraiser March 25th.
5.) Select your fundraising goal we recommend $1,000. Then click Create.
6.) Click on your fundraiser and select Edit.
7.) Finally select an end date for your fundraiser and then click Save.
Congratulations if you have followed all the steps your Birthday Fundraiser should now be up and running. Thank you for supporting us on your special day and we wish you a very Happy Birthday!
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