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If you prefer something a little more grounded, why not check out BATL Axe Grounds to host your bad-ass birthday bash? Whether you choose to fulfill your fantasy as viking, lumberjack, or serial killer, theres nothing quite as satisfying as burying a blade deep inside a good ol plank of wood. With three locations in Toronto and many more across Canada, BATL is open 7 days a week for private axe throwing events. Event packages include 1 to 3 hours of throwing, music, food, and private space to fit your partys needs.
Acquisitions And Takeover Attempts
In 1984, Gillette agreed to acquire Oral-B Laboratories from dental care company Cooper Laboratories for $188.5 million in cash.Revlon Group‘s Ronald Perelman offered to purchase 86.1 percent of Gillette for $3.8 billion in 1986, valuing the company at $4.1 billion. Gillette also bought back Revlon’s stake in the company for $558 million. Revlon made two additional unsolicited requests to purchase Gillette for $4.66 billion and $5.4 billion in June and August 1987, respectively, both of which were rejected by Gillette’s board of directors.
In 1988, Coniston Partners acquired approximately 6 percent of Gillette. Hoping to acquire four directors’ seats and pressure Gillette to sell, Coniston forced a proxy vote in April. The companies filed suits against one another, resulting in a settlement in August. Gillette repurchased approximately 16 million shares for $720 million and Coniston agreed not to purchase many Gillette shares, participate in proxy contests, or otherwise seek control of the company for three years.
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Gillette Mens Welcome Package Sometimes Reach Women
Since the 1990s, Gillette has mailed razors to young men turning 18 years old as a way to not only say happy birthday but to begin to build a potentially long-term relationship with the brand. It will send out more than 2 million razors this year and, as fate would have it, some end up in the hands of women.
A Gillette razor is just one component in the Gillette Happy 18th Birthday package.
The women are not 18. If fact, they are a 50-year-old professor and a 19-year-old woman, among others. Speculation abounds as to whether the mailings were an actual data snafu or a way to gain a bit of notoriety on social as both women posted about the gift to their social networks.
The 19-year-old quipped in her post, No amount of shaving will make me a man, The New York Times reported.
Another package found its way to a man, but his 18th birthday had long passed. There certainly is humor to be found, as evidenced by the social comments from these recipients, but theres also the more pressing issue of data hygiene.
A quick search on Twitter using the campaign hashtag #FirstReal unearthed many posts that indicate the packages are, not only reaching women, but also arriving latesometimes very lateor even before a young mans 18th birthday.
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Trac Ii: The Move To Cartridge Razors
The development of Gillette’s first twin-blade razor began in early 1964 in the company’s Reading laboratories in England when a new employee, Norman C. Welsh, experimented with tandem blades and discovered what he called the “hysteresis effect” a blade pulling the whisker out of the hair follicle before cutting it, and enabling a second blade to cut the whisker even shorter before it retracted back into the follicle. For six years afterwards, Welsh and his colleagues worked on a means of utilizing the hysteresis effect, almost exclusively concentrating on what would later be known as the Atra twin-blade system. The Atra razor featured two blades set in a plastic cartridge with edges that faced each other. Using the razor required the user to move it in an up-and-down scrubbing motion, and whiskers were cut on both the up and down strokes. Another twin-blade system with blades set in tandem, codenamed “Rex”, also existed, but it had too many technical problems and was behind Atra in development.
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The Challenge Of Disposables
In 1974, the French Société Bic introduced the world’s first disposable razor. The razor was first brought to the market in Greece, where it sold well, after which it was introduced to Italy and many other European countries. Gillette hurried to develop their own disposable before Bic could bring their razor to the United States. Gillette designed a single-blade razor similar to Bic’s but soon abandoned the concept in favor of a razor that was essentially a Trac II cartridge molded into a blue plastic handle. Gillette introduced this disposable as the Good News in 1976, about a year before Bic’s razor reached the United States, and managed to establish market leadership once Bic and other competitors came to market. Good News was released under various names in Europe and was equally and sometimes even more successful than Bic’s razor. Gillette quickly brought its razor to markets Bic hadn’t yet reached, such as Latin America where the razor was known as Prestobarba.
In 1980, Gillette introduced Atra known in Europe as Contour a twin-blade razor with a pivoting head. The razor became a best-seller in the United States during its first year and eventually became a market leader in Europe.
Gillette 18th Birthday Program Free Gillette Fusion Razor Ca
- This topic has 1 reply, 1 voice, and was last updated by .
- August 18, 2007 at 1:26 pm#242283FreebieQueen
Gillette 18th Birthday Program Free Gillette Fusion Razor Call In
800-445-5388
Press 1, then press 3
You will have to talk to a live operator they ask for name, addy, telephone and birthday of the guy turning 18
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Medieval Times Dinner & Tournament
Tonight were gonna party like its something ending in 9. Enter Medieval Times Dinner & Tournament the perfect outlet to cheer for the untimely demise of your enemy knights all while feasting callously like a highborn noble. Located at Exhibition place, youll undoubtedly be impressed by the feats of athleticism and skill: jousting, swordplay, falconry, equestrian entertainment. With 3 different birthday packages to choose from, Medieval Times has you covered with VIP seating, a VIP lanyard, priority access, and many more exclusive treats for your special day. Its like UFC on steroids, but.. oh wait.
How To Be Young Again August 10 200: 19 Pm Subscribe
uses an outside sourcecolgateShopping1 user marked this as a favoriteSufi1:24 PMteensy weensyde minimisAdmiral Haddock1:27 PMSilly Ashles1:51 PMnotrokusan1:58 PMtrueluk2:08 PMHow do I get myself back on the list of 18-year olds for the next razor shipment?Sidhedevil2:09 PMniles2:37 PMSova2:55 PMiona3:46 PMeffluvia3:57 PMcaptainsohler6:17 PMishotjr7:05 PMCheap Stingy BargainsMael Oui9:06 PMmrbill10:51 PMHuronBob3:50 AMthejoshu4:51 AMsubbes8:42 AM« OlderNewer »
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S And The Second World War
The Great Depression weakened Gillette’s position in the market significantly. The company had fallen behind its competitors in blade manufacturing technology in the 1920s and had let quality control slip while over-stretching its production equipment in order to hurry a new Kroman razor and blade to market in 1930. In 1932, Gillette apologized for the reduction in blade quality, withdrew the Kroman blade, and introduced the Blue Blade as its replacement. Other Gillette introductions during the Depression years were the Brushless Shaving Cream and an electric shaver that was soon discontinued due to modest sales.
In 1938 Gillette introduced the Thin Blade, which was cheaper and about half the weight of the Blue Blade, even though it cost almost as much to manufacture. The Thin Blade became more popular than the Blue Blade for several years during the Second World War due to high demand of low-cost products and the shortage of carbon steel. Beginning in 1939, Gillette began investing significant amounts on advertising in sports events after its advertising in the World Series increased sales more than double the company had expected. It eventually sponsored a radio program, the Gillette Cavalcade of Sports, which would move to television as well as that medium expanded in the late 1940s. While the Cavalcade aired many of the notable sporting events of the time it became most famous for its professional boxing broadcasts.
Welcome To Manhood Gillette Told The Woman 50
A 50-year-old professor and mother in Tuscaloosa, Alabama. A 19-year-old woman in Toledo, Iowa. A 48-year-old man who lives in Seattle.
All received free mens razors from Gillette in recent weeks, along with wishes for a happy 18th birthday and a welcome to manhood an amusing marketing misfire that left them wondering what led the brand to believe they were teenage boys.
Gillette, which is owned by Procter & Gamble, has mailed razors to young men for their 18th birthdays since the 1990s. It will send out more than 2 million razors this year as it places more emphasis than ever on introductory marketing, often earning enthusiastic and appreciative social media posts in the process.
But the free razors and the welcome to manhood messages that accompany them can be bemusing when sent to the wrong people, particularly in this age when seemingly every move people make online turns into a data point that helps marketers target them.
Gillette declined to disclose the data sources it uses to identify potential customers, though it says online that it may use sign-ups on its websites and opt-ins from retailers, as well as other commercially available sources like magazine subscriptions. That could also include lists from data brokers, which harvest information on people from a variety of places and sell it.
When dealing with such a large volume over a period of time, there are apt to be some mishaps, she said.
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Beginning Of The Razor Wars
The company launched the new shaving system Gillette Mach3 in 1998, challenging the twin-blade system which dominated the market by introducing a third blade. Gillette promoted the product, which took five years to develop and was protected by 35 patents, with a $300 million marketing campaign. The Mach3 and replacement cartridges cost 35 percent more than the SensorExcel razor. By 1999, Gillette was worth US$43 billion, and the brand value of Gillette was estimated to be worth US$16 billion. This equated to 37% of the company’s value. In 2000, Gillette’s board fired CEO Michael Hawley he was replaced by former Nabisco CEO James M. Kilts in early 2001. In 2003, Schick-Wilkinson Sword introduced the Quattro, a four-blade shaving system, increasing the company’s market share to 17 percent. Gillette claimed the Quattro infringed on the Mach3 patents. Gillette’s efforts were unsuccessful, but the company maintained approximately two-thirds of the global wet-razor market as of mid-2005.
Gillette Proglide Mens Razor Blade Refills
Cartridges, Power
4 cartridges 1 Gillette thermal face scrub . + MicroComb. 5 blade ProGlide system + 1 precision trimmer. Incredible comfort – even if you shave every day. Front: Thinner, finer blades glide effortlessly through hair with less tug and pull . A MicroComb that helps guide stubble to the blades. Back: 1 precision trimmer blade – redesigned trimmer to help shape facial hair. All fusion cartridges can be used with all Fusion handles.
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First World War And The 1920s
Due to its premium pricing strategy, the Gillette Safety Razor Company’s razor and blade unit sales grew at a modest pace from 1908 to 1916. Disposable razor blades still were not a true mass-market product, and barbershops and self-shaving with a straight razor were still popular methods of grooming. Among the general U.S. population, a two-day stubble was not uncommon. This changed once the United States declared war on the Central Powers in 1917 military regulations required every soldier to provide their own shaving kit, and Gillette’s compact kit with disposable blades outsold competitors whose razors required stropping. Gillette marketed their razor by designing a military-only case decorated with U.S. Army and Navy insignia and in 1917 the company sold 1.1 million razors.
In 1918, the U.S. military began issuing Gillette shaving kits to every U.S. serviceman. Gillette’s sales rose to 3.5 million razors and 32 million blades. As a consequence, millions of servicemen got accustomed to daily shaving using Gillette’s razor. After the war, Gillette utilized this in their domestic marketing and used advertising to reinforce the habit acquired during the war.
A Simple Idea Thats Makes Gillette $60m/yr
In the early 90’s Gillette started posting free shaving kits to men to celebrate their 18th birthday.
The idea was simple Hook men at the age they decide their shaving brand for life.
Let’s do some rough maths:
90% of men pay no attention. 10% get hooked on Gillette. And spend $40/yr on replacement blades for the next 10 years.
That’s an average return of $40 . On a gift that costs $10 to post.
Gillette post two million a year. $80M revenue. $60M profit.
Give ’em the razor, sell ’em the blades. King Camp Gillette
Thanks for reading Harry
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Recovery From The War And Diversification
During the post-war years, Gillette began to quickly ramp up production by modernizing its major manufacturing plants in the United States and England, expanding the capacity of several foreign plants, and re-opening plants closed during the war. The company opened a new plant in Switzerland and began manufacturing blades in Mexico City. Sales rose to $50 million in 1946 and in 1947 Gillette sold a billion blades. By 1950, Gillette’s share of the U.S. blade market had climbed to 50 percent. During the 1950s, the company updated and in some cases moved some of its older European factories: the Paris factory, for example, was moved to Annecy.
In 1947 Gillette introduced the Gillette Super Speed razor and along with it the Speed-pak blade dispenser the company had developed during the war. The dispenser allowed the blade to be slid out of the dispenser into the razor without danger of touching the sharp edge. It also had a compartment for holding used blades.
In 1948 Gillette bought the home permanent kit manufacturer The Toni Company and later expanded into other feminine products such as shampoos and hair sprays. In 1955 the company bought the ballpoint pen manufacturer Paper Mate and in 1960 they introduced Right Guard aerosol deodorant. Gillette bought the disposable hospital supplies manufacturer Sterilon Corporation in 1962.
Update How Did Gillette Know It Was My Birthday
10.17.069:03 PM EDT By consumerist.com
After a series of inquiring emails, Gillette finally spilled the blood on where they REALLY get their 18-year-old boy list from.
Consumer Service Associate Sasha D tells The Conusmerist:
Fusion 18th B-day promo list is provided by American Student List they compile names from many sources. Consumers are welcome to call American Student List directly at 516-248-6100 and ask for their name to be dropped off THEIR list.
Really nice touch with the ALL CAPS. Okay, it might be THEIR list, but YOURE still using to send RAZORS in the MAIL to ME. Not that we mind, just that when multi-bladed objects arrive in on our doorstep unexpectedly, we like to know where theyre coming from.
American Student List is a service offered by EURO RSCG 4D, which is a direct marketing division of EURO RSCG, an international advertising agency. Heres a list of all the different ways they can slice and dice your personal information and sell it to marketers.
So it could still be the Selective Service, but before it gets to Gillette, it goes through American Student List.
Inside, the full text of the email.
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Welcome To Manhood Gillette Told The 50
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A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A 48-year-old man who lives in Seattle.
All received free mens razors from Gillette in recent weeks, along with wishes for a happy 18th birthday and a welcome to manhood an amusing marketing misfire that left them wondering what led the brand to believe they were teenage boys.
It came with a little booklet that says, Your first shave wont make you a man but your first real shave will get you pretty darn close, said Jennifer Greer, the Alabama professor, who has three daughters. When she saw the package was meant for her, she said she thought it was hilarious.
Clearly, they have some bad algorithms or data set where theyve misidentified someone in my household as a teenage boy, she said.
Gillette, which is owned by Procter & Gamble, has mailed razors to young men for their 18th birthdays since the 1990s. It will send out more than two million razors this year as it places more emphasis than ever on introductory marketing, often earning enthusiastic and appreciative social media posts in the process.
That was creepily specific to me to the point its disconcerting, she said.
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